FULL SPEED AHEAD! Advice for Small and Medium Enterprises

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Certified Global SME Advisors®
Volume 1, Issue 4
December 2020

When I was a kid, we were driving home from an out-of-town shopping trip one winter’s evening. I was sleeping on the back seat when suddenly I was thrown to the floor (no seat belt use back then) as the car hit black ice. The next thing I knew my Dad was steering our big Oldsmobile Delta 88 through the ditch and now driving full speed through a farmer’s snowy field. He didn’t slow down and kept the big Olds powering through the snow. We actually drove to the farmer’s yard and then got back on the highway. I learned a lot about momentum and keeping your foot on the gas in tough times from that experience.

This past year has seemed the same as hitting the ditch for many business owners and leaders. Some stopped in the ditch and wondered how to get out. Some stopped in the field and said, “Woe is me, I’m stuck in a field.” And some kept their foot on the gas, drove through the field, and got back on the highway. It’s your choice how you respond.

In this issue, we give you ideas and advice on how to keep yourself going and how to keep your business going at full speed into the year ahead. The keys are to identify your strengths and unique capabilities and then apply those to the opportunities that now exist in the markets we serve. Those markets are global, by the way, so scaling your business digitally is a huge opportunity for everyone. Full speed ahead!

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